When I was young, during those interstitial years of university and master degree where one’s brain is a sponge for both Kant and the Kama Sutra, I worked as an […]
As someone who usually explores the intersection of brand purpose, brand activism and brand narrative, I’m constantly searching for examples of how companies and organizations imbue themselves with meaning beyond […]
We’re in an era where every company, from Pepsi to Patagonia, is relentlessly engaged in the existential wrestling match that is brand purpose, a concept that sounds suspiciously like what […]
By now, we’re all aware of the term personal branding, which in some circles gets thrown around like synergy in corporate boardrooms or intersectionality at liberal arts colleges—terms so overused […]
Let’s start with a reckless, absurd comparison, shall we? Creating a brand—designing a brand—can feel like sculpting a human being from the ground up, from a void so vast it […]
Let’s begin with some stage-setting, an establishing shot, like the slow pan of a suburban strip mall at dusk in a Coen brothers film. You’ve seen this place before. Not […]
September 30, 2024 In the world of marketing, where brand purpose has become the go-to strategy for connecting with consumers, there’s a provocative notion that stands in sharp contrast to […]
Let’s dive into a funky phenomenon: why some brands still swear by the good ol’ traditional advertising agencies, even though we’re knee-deep in the digital era and fresh off the […]
Jeremy Craigen tells Laura Swinton why the industry needs to do a better job of mentoring tomorrow’s creative leaders and why agencies need to appreciate experienced talent that doesn’t aspire […]
In the ever-evolving landscape of advertising, where creativity reigns supreme, one name stands out as a true pioneer: Cliff Freeman. With a career spanning decades and a portfolio brimming with […]
