As someone who usually explores the intersection of brand purpose, brand activism and brand narrative, I’m constantly searching for examples of how companies and organizations imbue themselves with meaning beyond […]
Analyzing the Trump and Kamala Harris “brands” through the lens of contemporary politics is not unlike looking at the branding dynamics between, say, two ideologically opposed beverage corporations fighting for […]
We’re in an era where every company, from Pepsi to Patagonia, is relentlessly engaged in the existential wrestling match that is brand purpose, a concept that sounds suspiciously like what […]
By now, we’re all aware of the term personal branding, which in some circles gets thrown around like synergy in corporate boardrooms or intersectionality at liberal arts colleges—terms so overused […]
Let’s start with a reckless, absurd comparison, shall we? Creating a brand—designing a brand—can feel like sculpting a human being from the ground up, from a void so vast it […]
Let’s begin with some stage-setting, an establishing shot, like the slow pan of a suburban strip mall at dusk in a Coen brothers film. You’ve seen this place before. Not […]
September 30, 2024 In the world of marketing, where brand purpose has become the go-to strategy for connecting with consumers, there’s a provocative notion that stands in sharp contrast to […]
So here’s the thing about greenwashing: it’s not so much that companies are intentionally trying to pull a fast one—well, okay, maybe they are—but it’s more that they’re desperately flailing […]
Let’s dive into a funky phenomenon: why some brands still swear by the good ol’ traditional advertising agencies, even though we’re knee-deep in the digital era and fresh off the […]
In the sprawling landscape of modern capitalism, where attention spans flicker like dying candles in a tempest, the survival of any advertising agency hinges upon its ability to navigate the […]
