There was a time and it wasn’t a romantic era, just a less automated one, when difference still had weight. A brand could sound like itself, look like itself, even […]
Once upon a time we had “consumers.” The word itself now feels almost like a bad joke, like a leftover from a 1980s marketing textbook full of smiling families buying […]
As someone who usually explores the intersection of brand purpose, brand activism and brand narrative, I’m constantly searching for examples of how companies and organizations imbue themselves with meaning beyond […]
So here’s the thing about greenwashing: it’s not so much that companies are intentionally trying to pull a fast one—well, okay, maybe they are—but it’s more that they’re desperately flailing […]
