The Museum of Dead Slogans
They used to matter. Those six words on a wall could change everything. They could make you quit your job, start running, fall in love with a phone, or feel […]
Category: Speaking
The Faithless brand
It doesn’t start with failure. It starts with alignment. The numbers look fine. The dashboards hum. The purpose slides sparkle under soft fluorescent light. Everyone nods. No one notices that […]
When Agencies Delete Themselves
Five years ago, Grey was closed. The name that once covered half of Madison Avenue vanished into a line item on a spreadsheet. No scandal, no rebellion, just a tidy […]
Efficiency Is the New Aesthetic
At some point, without anyone really noticing, efficiency became our shared religion. It started innocently enough, “let’s streamline the process,” “let’s automate what’s repetitive,” “let’s let data guide us.” But […]
Coward Brands: The New Dominant Species
Once upon a time brands wanted to change the world. Now they just hope the world doesn’t tag them, or worse, notice that they’ve stopped trying. Meet the Coward Brand. […]
Brand Purpose and Cancel Culture: The Dance of Corporate Virtue in the Post-Internet Age
We’re in an era where every company, from Pepsi to Patagonia, is relentlessly engaged in the existential wrestling match that is brand purpose, a concept that sounds suspiciously like what […]
From Nothingness to Narrative: Sculpting a Brand Like Creating a Human Being
Let’s start with a reckless, absurd comparison, shall we? Creating a brand—designing a brand—can feel like sculpting a human being from the ground up, from a void so vast it […]
Why Brands Still Crave Old-School Advertising Agencies in a Digital World Post-COVID.
Let’s dive into a funky phenomenon: why some brands still swear by the good ol’ traditional advertising agencies, even though we’re knee-deep in the digital era and fresh off the […]
Metaverse Missteps: Lessons Learned and Advertising Opportunities
The concept of the metaverse has long captured the imagination of both tech enthusiasts and science fiction aficionados alike. Envisioned as a digital universe where users can interact, create, and […]
The Power of Purpose: Why Brand Purpose Matters More Than Ever.
In today’s competitive marketplace, it’s not just about what you sell; it’s about why you sell it. The concept of brand purpose has become increasingly important for companies looking to […]