The Future of Brand Purpose: A Dispatch from the Infinite Loop of Meaning
So, if you’re reading this and you’re thinking, “Wow, this sounds bleak,” well, yeah. It kind of is. But it’s also the most exciting thing that could happen to brands. If they actually evolve, if they stop trying to slap a Band-Aid on this existential wound and start addressing the core of their practices, we might just get to see something remarkable: a world where brand purpose isn’t just a buzzword, but a new reality of how businesses operate. But—and here’s the kicker…
