Let’s start with a reckless, absurd comparison, shall we? Creating a brand—designing a brand—can feel like sculpting a human being from the ground up, from a void so vast it […]
Let’s begin with some stage-setting, an establishing shot, like the slow pan of a suburban strip mall at dusk in a Coen brothers film. You’ve seen this place before. Not […]
September 30, 2024 In the world of marketing, where brand purpose has become the go-to strategy for connecting with consumers, there’s a provocative notion that stands in sharp contrast to […]
So, if you’re reading this and you’re thinking, “Wow, this sounds bleak,” well, yeah. It kind of is. But it’s also the most exciting thing that could happen to brands. If they actually evolve, if they stop trying to slap a Band-Aid on this existential wound and start addressing the core of their practices, we might just get to see something remarkable: a world where brand purpose isn’t just a buzzword, but a new reality of how businesses operate. But—and here’s the kicker…
I’m thrilled to introduce my latest book, The Brand Revolution: How Purpose is Evolving. This is a must-read for every marketer—a topic that should be at the forefront of your […]
Let’s dive into a funky phenomenon: why some brands still swear by the good ol’ traditional advertising agencies, even though we’re knee-deep in the digital era and fresh off the […]
Jeremy Craigen tells Laura Swinton why the industry needs to do a better job of mentoring tomorrow’s creative leaders and why agencies need to appreciate experienced talent that doesn’t aspire […]
In the ever-evolving landscape of advertising, where creativity reigns supreme, one name stands out as a true pioneer: Cliff Freeman. With a career spanning decades and a portfolio brimming with […]
