September 30, 2024 In the world of marketing, where brand purpose has become the go-to strategy for connecting with consumers, there’s a provocative notion that stands in sharp contrast to […]
So here’s the thing about greenwashing: it’s not so much that companies are intentionally trying to pull a fast one—well, okay, maybe they are—but it’s more that they’re desperately flailing […]
So, if you’re reading this and you’re thinking, “Wow, this sounds bleak,” well, yeah. It kind of is. But it’s also the most exciting thing that could happen to brands. If they actually evolve, if they stop trying to slap a Band-Aid on this existential wound and start addressing the core of their practices, we might just get to see something remarkable: a world where brand purpose isn’t just a buzzword, but a new reality of how businesses operate. But—and here’s the kicker…
I’m thrilled to introduce my latest book, The Brand Revolution: How Purpose is Evolving. This is a must-read for every marketer—a topic that should be at the forefront of your […]
🌟 Get ready for an adrenaline-fueled ride through the shadows of power and corruption, where one man’s quest for truth and justice will push him to the brink of his […]
