September 30, 2024 In the world of marketing, where brand purpose has become the go-to strategy for connecting with consumers, there’s a provocative notion that stands in sharp contrast to […]
So here’s the thing about greenwashing: it’s not so much that companies are intentionally trying to pull a fast one—well, okay, maybe they are—but it’s more that they’re desperately flailing […]
So, if you’re reading this and you’re thinking, “Wow, this sounds bleak,” well, yeah. It kind of is. But it’s also the most exciting thing that could happen to brands. If they actually evolve, if they stop trying to slap a Band-Aid on this existential wound and start addressing the core of their practices, we might just get to see something remarkable: a world where brand purpose isn’t just a buzzword, but a new reality of how businesses operate. But—and here’s the kicker…
I’m thrilled to introduce my latest book, The Brand Revolution: How Purpose is Evolving. This is a must-read for every marketer—a topic that should be at the forefront of your […]
Let’s dive into a funky phenomenon: why some brands still swear by the good ol’ traditional advertising agencies, even though we’re knee-deep in the digital era and fresh off the […]
In the sprawling landscape of modern capitalism, where attention spans flicker like dying candles in a tempest, the survival of any advertising agency hinges upon its ability to navigate the […]
Jeremy Craigen tells Laura Swinton why the industry needs to do a better job of mentoring tomorrow’s creative leaders and why agencies need to appreciate experienced talent that doesn’t aspire […]
The concept of the metaverse has long captured the imagination of both tech enthusiasts and science fiction aficionados alike. Envisioned as a digital universe where users can interact, create, and […]
In today’s competitive marketplace, it’s not just about what you sell; it’s about why you sell it. The concept of brand purpose has become increasingly important for companies looking to […]
In the ever-evolving landscape of advertising, where creativity reigns supreme, one name stands out as a true pioneer: Cliff Freeman. With a career spanning decades and a portfolio brimming with […]
